Science-based selling – the future of student recruitment

Education institutions and courses do not sell themselves

Education courses and education institutions do not sell themselves, even when they are the very best, most interesting and innovative available. Today and in the future, in order to attract and successfully recruit sufficient numbers of high quality students from a diverse range of markets, into a wide range of your courses, your education institution and courses must be marketed and sold properly.

In this turbulent and intensely competitive education landscape, a strategic capability in student recruitment can become a valuable point of difference because it can  help you meet your performance objectives, maximise tuition revenue and attract sufficient numbers of quality students. So, we have designed and developed the Art of Student Recruitment Sales Training Course to greatly enhance your overall student recruitment capability, performance and your institution’s long-term profitability.


 The Art of Student Recruitment Sales Training Course and science-based selling

The Art of Student Recruitment: Sales Training for Professionals involved in Student Recruitment  is a course that is designed to impart and deliver tried-and tested knowledge and wisdom from the science of sales, neuro-science, behavioural economics and social psychology in a manner that:

  • Is adapted for the student recruitment industry;
  • Prioritizes the needs of the future students;
  • Enables course participants to design and develop a complete sales strategy simply by following the step-by-step exercises delivered in the course; and
  • Is ethical and compliant with regulatory standards.

Optimal Student Recruitment has invested a tremendous amount of time and effort to systematically organize the body of knowledge on and about every part of the student recruitment process. So, you don’t have to try to reinvent the wheel. Simply come to the course to benefit from the hard work that we have already invested.

Because the Art of Student Recruitment Sales Training Course  teaches participants ethical and appropriate application of tried-and tested scientific methods to help boost your performance in every part of the buying process, you can be confident that by participating in this course you will greatly enhance your personal and the overall institution’s student recruitment performance and its long-term profitability.


Why is science-based selling so important?

You might be wondering about why we think that science-based selling is such a big deal. Well, as you know, the world we live in is governed by precise universal laws and forces which are unseen and intangible. These intangible forces are the greatest and most powerful forces known to man.


The world we live in is governed by universal laws, concepts and principles

The forces and laws of nature are precise:

  • they cannot be changed;
  • they cannot be cheated; and
  • no-one is immune from their consequences, irrespective of whether or not one is aware of the laws or whether or not one believes in them.

For example, I may not be able to see the force of gravity. I cannot touch the force of gravity. So, given the freedom of choice that is part of my human nature, I may choose to not believe that the force of gravity actually exists. Whatever the case, I certainly am not immune to the effects and consequences of the force of gravity!

Likewise, there are also many other universal laws, concepts and principles that govern people’s decision-making and consumer behaviour. It is irrelevant whether or not the universal laws, concepts and principles that govern people’s buying behaviour can be seen, or even if people believe in them or not. We are all subject to the effects and consequences of these unseen forces.

Progress and advances in civilisation is directly proportional to our ability to understand what these universal laws are, and thereafter, to learn how to harness and apply these laws for our personal and collective benefit.


The laws of nature can be harnessed for the benefit of those who learn how to accurately apply them

It is common knowledge that the universal laws that govern our universe can be discovered and harnessed for mankind’s benefit. Throughout history, man has sought to discover and articulate nature’s laws and forces. Once these forces are accurately identified and articulated, they can be harnessed by those who know them, learn to use them, and can intelligently apply them to achieve a specific purpose and/or solve an existing problem.

Because of the precise and unchanging nature of the universal laws, once an individual, organisation or community has successfully harnessed the forces and laws of nature in aid of a specific solution, that solution can be relied upon to repetitively and reliably produce the same result each time it is applied in the correct manner in the correct context. This is the basis of all human endeavour and advancement throughout history.

“ … real leaders of the world always have been men who harnessed and put to practical use, the intangible, unseen forces of unborn opportunity, and have converted those forces [or impulses of thought] into sky-scrapers, cities, factories, airplanes, automobiles, and every form of convenience that makes life more pleasant.”

Napolean Hill,
Think and Grow Rich (2016), Chapter 2, Page 35, Paragraph 1


Those who learn appropriately harness and apply superior science gain an unfair competitive advantage

To illustrate Napolean Hill’s  point in the above-mentioned quotation, consider the new transportation vehicles such as trains, motor vehicles and planes that were invented as a result of the knowledge, accurate articulation and application of the science and mathematical structures that underpinned the laws that governed and enabled the industrial revolution. These new transportation vehicles gave those who controlled and owned the motorised vehicles an unfair competitive advantage over those who owned and controlled the horse-and-cart vehicles, which were the primary form of land-transportation vehicles that existed at the time.

So, even though the horse-and-cart transportation vehicles were at one time an acceptable solution to land-transportation problems, as soon as more scientifically superior solutions were invented and accessible, the previously acceptable horse-and-cart solution was no longer acceptable. Therefore, the horse-and-cart operators were forced to either evolve or go out of business.

Similarly, even though the traditional student recruitment vehicles and solutions were at one time an acceptable solution to student recruitment problems, as soon as scientifically-superior approaches are invented and accessible, the previously acceptable solutions will no longer be acceptable because those who utilize the new, scientifically superior solutions have an unfair competitive advantage in the market place.


Science-based selling in student recruitment is the way of the future

While there are many examples of good practice occurring throughout the student recruitment industry, I know from extensive experience of working in and with education institutions that there is a tremendous amount of scientifically-proven selling approaches that are yet to be adopted by the industry. This is why we have done the hard work of identifying all those science-based selling knowledge and wisdom and put them together in one course.

We have done the hard work to make it easy for you to design, develop and implement a winning sales strategy! All you have to do is attend the training and follow the easy, step-by-step, guided and highly interactive sessions that will teach you to understand and harness the universal laws in your favour.

You will learn how to effectively and efficiently communicate your course or institution (whatever you choose to focus on selling for the purposes of the course) in a way that:

  • Speaks directly to the emotional brains of your target audience
  • Significantly increases the probability of them freely choosing your solution over that of your competitors;
  • Makes them feel good about their decision, even in cases where their conscious (rational) brain had initially decided against that particular decision; and
  • Not only will their emotional brain make them feel good about choosing you, because of your sales strategy, their emotional brain will also satisfy their rational brain with good reasons for their choice!

The Art of Student Recruitment Sales Training Course will give you access to selling-power that most student recruiters have never known or experienced. In other words, the Art of Student Recruitment Sales Training Course will give you access to become an elite student recruiter because of the ‘special forces’ training that you would have received and ‘special forces’ skills that you can execute at will!


Benefits of attending The Art of Student Recruitment Sales Training Course

There are many benefits of attending the course and adopting a science-based selling approach to the recruitment of your students. Some of these benefits are listed below:

  • Improve your performance – better performance will increase your job security. The course will also equip you to be better at projecting and predicting your results. This means that you will be better able to consistently meet and exceed your targets.
  • Outperform your competitors - be superior, have a competitive edge over your competitors and gain an unfair competitive advantage through a science-based approach to student recruitment. “Leave the competition in the dust”.
  • Get a better work-life balance – a scientific approach to how you work means that you will work smarter rather than simply ‘harder’. This means that you avoid burn-out and stress and will spend more time being proactive rather than reactive. Therefore, there will be a positive impact on your health.
  • Improved personal and professional relationships – during the course, you will learn how to effectively communicate with others and how to build strong and mutually beneficial relationships.
  • Learn and grow into your full potential – in the course, you will learn new and innovative ways to recruit students. The knowledge, skills and ethical application of the knowledge that you learn in the course will give you more confidence and others will perceive you as a valued contributor.
  • Be part of an elite student recruitment community – come and spend time with 29 other forward-thinking student recruiters who recognise the need to adopt innovative and powerful student recruitment approaches.
  • Be a leader – be one of the first to adopt and implement better scientifically-proven student recruitment approaches immediately. Regardless of whether or not any other education are currently using them, these approaches will, in time become an industry standard. In the meantime, you will be a leader and benefit from being the ‘first-in-market’.
  • Control your destiny - control your own destiny instead of being at the mercy of the market and its forces. Use the innovation and creativity of a science-based approach to take responsibility for your own performance.
  • Improve your planning and strategic thinking capability – by investing the time to plan and strategize in the course, you will have more ‘brain-time’ to deal with everything else that you need to deal with after the course. This will result in less stress in your life.
  • Work smarter – as a student recruiter, you work hard. Rather than you continuing to needing to work yourself to the bone for your success, design the system that will do the work for you. Invest time in the course to make time outside the course.
  • Grow your future-student base - with this sales training, you’ll be able to better grow your future student base, and otherwise bolster the success of not only your education institution, but also the businesses and educational partners that work with you.
  • Enhance your personal skills – the knowledge and sales skills that you will learn in the course will profit you for the rest of your life. After all, “everything in life is sales.”
  • Enhance your career prospects and future-proof your career – acquire the skill-set and ready-to- use toolkit that will increase your ability to secure another job. You will also significantly increase your chances of career progression and increase your income-generation capability.
  • Increase your confidence in your abilities - this sales training program is most significant in providing participants with the confidence and specific skills that you need to do your job well and to adeptly lead others.
  • Improve your ability to make accurate projections and predictions – When you get better at projecting and predicting your results, not only will it be clear to you what variables you need to impact to achieve your targets, you will also feel empowered to take responsibility for impacting the final result.
  • Shift from a reactive to a proactive approach to student recruitment- If you currently operate in a reactive manner, you will be well aware of the impact and costs of operating that way are, to your customers, your staff, your colleagues, your education institution, and to yourself. It doesn’t have to be that way but you have to act now to make the transformation become a reality.



Register for The Art of Student Recruitment Sales Training Course

To learn how to understand and harness the  unseen forces, universal laws, concepts and principles that impact on your student recruitment outcomes, attend the Art of Student Recruitment Sales Training Course. The course is jam-packed with priceless nuggets of wisdom.

Register now to attend any one of the following courses near you:

  • Melbourne: Tuesday 22 October – Thursday 24 October 2019
  • Adelaide: Wednesday 30 October – Friday 01 November 2019
  • Perth: Wednesday 27 November – Friday 29 November 2019
  • Sydney: Wednesday 29 January – Friday 31 January 2020


New Zealand
  • Auckland: Wednesday 13 November – Friday 15 November 2019
  • Wellington: Monday 18 November – Wednesday 20 November 2019
United Kingdom
  • London: Wednesday 04 December – Friday 06 December 2019
  • Birmingham: Tuesday 10 December – Thursday 12 December 2019
  • Manchester: Monday 16 December – Wednesday 18 December 2019


Take control of your destiny! Register for the course today.

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