The Art of Student Recruitment Sales Training Course: Course Workbook and 90-Day Action Plan


The Art of Student Recruitment Sales Training Course is a course that promises a lot to participants. For example, we claim that the course content will result in leading you into the next generation of student recruitment solutions. In fact there are 17 benefits to attending the Art of Student Recruitment Course that we articulated in the blog called “Science-based selling: The future of student recruitment”. We have even been so bold as to offer a 100% money back guarantee if within 6 months of implementing your 90-Day Action Plan:

  1. You are not selling your chosen course, institution, faculty (whatever you chose to focus on selling in the course) at a rate that is greater than the industry average. In other words, if you are not out-performing your competitors; or
  2. If your share of the market has not grown (yet another indicator of how you are performing relative to your competitors).

So, you might be asking how we can be so confident about our promises to you. Well, to be totally honest with you, simply attending the course is not going to miraculously transform your student recruitment results unless you take actions as a result of what you have learnt in the course.

You may have heard of the saying “knowledge is power”. Well, that is not entirely accurate! Knowledge is only powerful when it is applied. So, technically speaking: “applied knowledge is power”! But, do you know what is even more powerful? Intelligently and skilfully applied scientifically-proven knowledge. So, I guess that my version of the above saying is:

“Intelligently and skilfully applied scientifically proven knowledge is POWER”

It is upon the above-mentioned statement that we are willing to ‘put our money where our mouth is’. It is on the above statement that we are so daring as to make all the promises regarding the benefits you can expect from participating in the course. In addition to the scientifically-proven course content, the key reason why we can be so courageous is largely because of the Course Workbook and 90-Day Action Plan.


Course Workbook

The Course Workbook is a tool that you will use to translate the course content into a sales strategy that it fit-for-purpose and will work to achieve your sales objective. In other words, as you learn and understand the science-based principles, through the exercises in the course workbook, you will be translating that learning into the practical application of marketing and selling of your institution, course, faculty or whatever product or service you choose to focus on in the course (your sales objective).

Because of the exercises in the course workbook, and the fact that will be focusing all the lessons learnt from the course into a specific sales objective, you can be confident that you will end up with a winning sales strategy that has the capacity to give you your desired outcome(s), whatever those may be!

By investing in 3 days of facilitated workshops dedicated to planning and strategizing, in a community of like-minded professionals, using scientifically-proven principles, focused on a single sales objective of your own choice, you can be assured that after the course, you will have peace of mind and an improved sense of security and certainty about the way you go about your business. With your mind at rest, you will not only have more brain time to deal with everything else, but you will also be better positioned to communicate your strategy powerfully to others.

Having said all the above, there will be a fair amount of actions that will be generated in the course workbook exercise that will be beyond your control. And that is where the 90-day action plan comes into the picture!


90-Day Action Plan

In the 90-day action plan, you will get to choose which actions, from the ones identified in the exercises from the course workbook, you are able to control and/or influence. We do this because it is a waste of your time and energy to focus on things you cannot control or change. In other words, within the constraints inherent within your environment, what actions can you take to cause successful outcomes?

Notice that in the previous paragraph, I said that you can be the ‘cause’ of your successful outcomes. Yes, that’s right! You can cause the results that you want. You can be at the source of your destiny! And, the way to take control of your own destiny is simply by taking intelligently and skilful actions based on scientifically-proven knowledge, in the areas that you can control and influence.

So, in your 90-day action plan, you will choose which actions you will commit to taking in the 90 days after the course. Yes, you will need to commit to taking actions! You will need to actually take the actions! The Art of Student Recruitment Sales Training Course is not a supernatural fix to all your student recruitment problems.

If a supernatural solution is what you are looking for, then The Art of Student Recruitment Sales Training Course is not for you. If on the other hand, you are willing to implement the actions in your 90-Day Action Plan, you will get to experience and witness miraculous results……the kind of results that appear to be supernatural to those who do not know better! But, you will know that the miraculous results are not due to a supernatural phenomenon, but rather to the knowledge and harnessing of universal laws of nature in your favour!

Does this sound like something you want? Well, if you want in, the first step you need to take it to purchase your ticket for a  scheduled course that you can attend. Once you have your ticket, you can start to prepare for the course.


Before the course

As a ticket-holder for a specific scheduled course, you will receive a series of emails from us a few weeks before the course runs. These emails are designed to ensure that you come to the course prepared to get the maximum benefit and value for your money. One of these series of emails will be an email about identifying and articulating your sales objective that you want to focus on during the course workbook exercises and 90- Day Action Plan.

Your Sales Objective will be one thing that you want to sell better. It could be a course, your institution, a Faculty or School or even sales to internal or external stakeholders. Remember, your Sales Objective is your choice!

By identifying your Sales Objectives beforehand you will generate clarity and certainty in your mind that will make your participation in the course all the more effective and powerful.

So, think about what you want to boost your sales in because, after you register, you will be asked to set your objective and to bring that with you, to the course.


During the course

During the course, you will apply all the exercises in the Course Workbook to your specific Sales Objective. Then, at the end of each of the 12 modules you will choose what actions you have control and influence over, relevant to what was covered in the module in question, and these will become actions for your 90-Day Action Plan.

Likewise, the other participants in the course will also be applying all the exercises in the Course Workbook to their specific sales objectives and their individual 90-Day Action Plan. This means that you will spend 3 full days sharing with and learning from people just like you, individuals who want to be the cause of their success and individuals who are committed to being elite performers in student recruitment.

You will notice from all the above that it really is quite simple! All you have to do is choose your Sales Objective, then come to the training and apply all content and the exercises to your Sales Objective. That way, when you leave the course, not only will you have a complete and unbeatable winning sales strategy, but you will have clearly defined actions to take in the 90 days after the course.


After the course

At the end of the course, among many things you would have received from your participation, one of the most important things you will leave with is a set of powerful actions in your 90-Day Action Plan that will propel your performance leaps and bounds far ahead of what it is now.

By investing the time and money needed to attend The Art of Student Recruitment Sales Training Course, you would have just made it easy to achieve your Sales Objective.

Your 90-Day Action Plan will be your step-by-step instructions that will help you create an unbeatable winning formula because the plan will:

  • Identify the powerful actions that will further your Sales Objective.
  • Contain immediate and ready-to-implement actions that start to get you results as soon as you implement them!

So, all you would need to do after the course is: Get those actions done!

However, it all starts with purchasing a ticket. Purchase your ticket now to secure your seat before it is too late!


How to purchase tickets

You do not want to miss this opportunity! Buy your tickets now by clicking on the relevant event ticket sales page below!

  • Melbourne: Tuesday 22 October – Thursday 24 October 2019
  • Adelaide: Wednesday 30 October – Friday 01 November 2019
  • Perth: Wednesday 27 November – Friday 29 November 2019
  • Sydney: Wednesday 29 January – Friday 31 January 2020


New Zealand
  • Auckland: Wednesday 13 November – Friday 15 November 2019
  • Wellington: Monday 18 November – Wednesday 20 November 2019


United Kingdom
  • London: Wednesday 04 December – Friday 06 December 2019
  • Birmingham: Tuesday 10 December – Thursday 12 December 2019
  • Manchester: Monday 16 December – Wednesday 18 December 2019


Take control of your destiny! Register for the course today.




I am sure that by now, you would have noticed a theme about this Art of Student Recruitment Sales Training Course: It’s all about you!

  • You choose what you want to sell – what your Sales Objective will be!
  • The course content is designed to give you an unbeatable winning formula!
  • You choose how to apply the course content to your strategy in the course workbook exercises!
  • You choose which actions you can control and/or influence!
  • You choose what goes into your 90-Day action plan!


Then, if you choose to implement the actions in your 90-Day Plan, you can expect the following benefits:


  • Because of the science-based selling techniques covered in the course, you will: have a competitive edge over other institutions in the marketplace; have an unfair competitive advantage; and be superior.
  • You will grow your future student base: With this sales training, you’ll be able to better grow your future student base, hold onto talent, and otherwise bolster the success of not only your education institution, but also the businesses and educational partners you work with.
  • You will own and have access to a ready-to-use student recruitment tool-kit that is the best there is as it relates to enhancing your performance
  • You will have an opportunity for interaction between like-minded professionals in your industry.
  • You will enable yourself to keep best practices in mind whilst you go about your day-to-day work obligations. As these will always be at the forefront of your mind, you will continue to practice these key obligations which will help drive your institution’s success long into the future.
  • You will be better able to forecast and predict future outcomes - This sales training course will teach you how to establish realistic student recruitment goals, and more importantly how to attain those goals. The benefits of better forecasting are far reaching within your organisation, but there is also a huge benefit for the future students as well.


The above benefits are merely the tip of the iceberg when it comes to the positive impact that The Art of Student Recruitment Sales Training Course has for even the most seasoned sales reps. Regardless of where you are in your career, the size of your organisation or your overall goals, investing in The Art of Student Recruitment Sales Training Course will produce happier students, better student recruitment staff, and increased enrolments.

But it all starts with a choice to buy a ticket.


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